Information Architecture
Audiences & top tasks
Sitemap
Hypothesis; validate against GA4.
- Home
/- Shop
/shop/- 11 departments
/shop/{department}/{sub}/- Plants · House Plants · Lawn Care · Garden Supplies · Soil, Mulch & Stone · Planters & Pots
- Birding · Garden Décor & Gifts · Patio Furniture · Christmas · Gift Cards
- Product
/product/{slug}/(unchanged)
- 11 departments
- Sale
/sale/ - Landscaping
/landscaping/- Services
- Portfolio
/landscaping/portfolio/ - Request a consultation
- Florist
→ onlineflorist.englishgardens.com - Seasonal
/seasonal/{season}/- Christmas stores & holiday decorating
- Patio furniture
- Advice
/advice/- Articles
/advice/{slug}/ - Videos
- Plant database
→ plants.englishgardens.com (vendor) - Plant diagnosis / ask an expert
- Articles
- Events
/events/ - Locations
/locations/- 6 store pages
/locations/{store}/
- 6 store pages
- Utility
top bar- Garden Club
/garden-club/ - Gift Cards
/gift-cards/ - Account · Cart
- Garden Club
- Company
footer- About · Careers · Contact · FAQ
- Round Up · Donations & fundraising · Business solutions
- Policies: shipping/pickup · returns · privacy · terms · accessibility
- Shop
Navigation
Primary
Shop · Sale · Landscaping · Florist · Seasonal · Advice · Events · Locations
Utility bar
Garden Club · Gift Cards · About · Careers · Contact · Account · Cart
Design slotMega-menu and mobile nav.
Page inventory
Source of truth for launch scope.
URL conventions
- Lowercase and hyphenated. No numeric suffixes (
-2,-8), no state/SEO suffixes (-mi). - One canonical URL per destination. Every menu reads from a single source.
- Keep existing product and category URLs wherever they're already clean, to limit redirects.
- Attribute archives (
pa_*) are noindexed and left out of the sitemap.
Category & attribute cleanup
- Move marketing bullets (
pa_bullet_1–13) into the product short description or a product field. - Merge near-duplicate attributes:
plant_size/plant-size,pot_size/pot-size,planter_size/planter-size. - Keep the attributes that drive filters, such as size, light and zone. The final list depends on the audit.
- Flatten or merge thin categories, using product counts from the audit.
- Confirm the WebToffee field mapping after every attribute change.
Proposed category tree
857 categories → 48 (11 departments, 37 subcategories). Finer detail (bulb type, pot size, season) becomes filters. Every current category's new home: Audit → Product categories. Pending EG review.