EGEnglish Gardens RedesignPistonbroke · Planning hub

Overview

Rebuild of englishgardens.com. Goals: online sales, then store visits.

Launch pages
Launch requirements
Templates
Open questions

Key findings

  • Products, categories, store pages and the plant finder are noindex, while organic search is 50% of online revenue ($85K / 12 mo). Top 20 in Detroit for 3 of 183 major terms. Visibility
  • Store-finding drives the site: /locations is the #2 page (122K views) and the top landing page for email, SMS, paid social and display. Store visits aren't measured, and all 6 Google profiles link to the home page. Traffic
  • Events earn $30K online (ticketed workshops), second only to the home page.
  • Doorway pages don't pay: 187 pages, 1% of sessions, 0.1% of revenue. Retire and redirect. Details
  • The catalog is sprawling: 857 categories (264 empty) and 124 attributes (76 unused) → 48 categories proposed. Tree
  • 87 plugins, 36 out of date; overlapping importers, menus and shipping plugins; the daily inventory import runs on visit-triggered cron. Issues

Checklist

KPIs

Context

Family-owned garden center, est. 1954, with six Metro Detroit stores. The current site runs WooCommerce + Elementor on more than 100 plugins.

Decided: stay on WooCommerce; GeneratePress + GenerateBlocks replace Elementor; cut plugins; keep the WebToffee import; the florist stays external. Decisions log · Project sheet